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GM intends to offer semi-autonomous vehicles by 2020

Prepare for a few years of technological saber-rattling, as the world's automakers begin pushing to bring self-driving cars to market. Earlier this week, Nissan announced that it aims to offer autonomous vehicles by 2020, while Google, BMW and several other marks are working on similar efforts.
General Motors is doing things differently, though. Rather than push for a fully autonomous car, it's continuing to refine its semi-autonomous Super Cruise, a product that we tested in April 2012 and that will eventually see use on some Cadillacs before trickling down to the rest of the General Motors family. Super Cruise, which is undergoing testing in the Cadillac SRX, doesn't take complete control out of the driver's hands. Rather, under a very specific set of circumstances on the freeway, it will marry the capabilities of things like lane departure warning and adaptive cruise control to allow the driver to take their hands off the wheel. All of which sounds a lot like the system Mercedes-Benz is launching on the 2014 S-Class.
The system is still in development, according to John Capp, GM's director of electrical controls and active safety technology. Now that that the biggest hurdle, steering control, has been cleared, GM's engineers can focus on things like teaching the system to adapt to differing road conditions and visibility levels. As we reported in 2012, Super Cruise is still befuddled in low-visibility situations or when road markings aren't particularly clear.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

2015 Cadillac Escalade configurator lets you bling it your way

It's Friday, so there must be a new configurator to play with. While last week we showed you how to build your own McLaren 650S, today's ride is a bit more common. It's the 2015 Cadillac Escalade, a vehicle that you've been able to colorize since the end of last year, and which is sure to be an increasingly common sight on US roads in the coming months.
For those that have played with the build-your-Caddy tool, there's not much new here, aside from the vehicle being configured. The Escalade is available in three trims and two wheelbases, with prices spanning from the SWB, two-wheel-drive Standard, which starts at $72,690, on to the all-wheel-drive, long-wheelbase ESV Premium, which kicks off at $86,790. The options list, meanwhile, isn't hugely extensive. A rear-seat entertainment system and power-retractable side-steps (only available on the Premium trim) are the two notable options, while customers will have their choice of six exterior paints and two to three interior schemes, depending on the trim level.
Hop on over to Cadillac's consumer page and take a look.