2002 Cadillac Eldorado Esc Coupe 2-door 4.6l on 2040-cars

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Cadillac scraps three-row CUV plans

Crossovers are one of the hottest automotive segments on the planet. Apparently, the idea of mixing the practicality of a station wagon with the looks of an SUV appeals to people whether they are in Cleveland or Shanghai because nearly every automaker is jumping into the market. So it was no surprise when early rumors suggested Cadillac was planning two, new CUVs to fit above and below the SRX. But things might have changed since then.
New rumblings indicate Caddy is taking a different route. Instead of two crossovers, only the compact is on the way, and the larger, three-row CUV on the Lambda platform to sit between the SRX and Escalade may be a goner. According to Ward's Auto, General Motors thinks that the other three-row, Lambda vehicles like the Buick Enclave and GMC Acadia compete too closely with the proposed Cadillac. The decision comes fairly close to the 2017 intended production date.
As far back as 2010, this Lambda-platform based CUV was considered highly likely for production. However, Cadillac Senior Vice President Bob Ferguson was somewhat cooler about it when he discussed the new crossover briefly last year. He said the model could use the Escalade name, despite its unibody chassis, but no decision had been made yet to actually produce it.

2015 Cadillac ATS Coupe prepares to fight BMW 4 Series

Cadillac introduced its new ATS Coupe at the 2014 Detroit Auto Show today, bringing customers an alternative to the growing range of sport luxury coupes typified by the BMW 4 Series, Audi A5 and Mercedes-Benz C-Class Coupe.
The ATS Coupe, as a slightly more premium offering, ditches the wheezy 2.5-liter engine found in the basic ATS Sedan, but retains the four-door's 2.0-liter, turbocharged four-cylinder and 3.6-liter V6. That four-pot turbo benefits from a fettling that has increased torque from 260 pound-feet to 295, although its peak is only available from 3,000 rpm to 4,600 rpm, unlike in the sedan, where peak twist arrives at just 1,700 rpm and sticks around until 5,500 rpm.
Power can be channeled to either the rear or all four wheels by the owner's choice of a Tremec six-speed manual or a six-speed automatic transmission. According to Cadillac, the new Coupe can get to 60 in 5.6 seconds when fitted with the 2.0-liter turbo.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.