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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac CT6 to be lighter than CTS, get PHEV model

Cadillac is suddenly one of the most talked about automakers in the US with Johan de Nysschen taking control. The brand claims that it eventually wants to become, once again, the standard of the world. One of the first vehicles to actually prove whether that's possible is its upcoming CT6 flagship sedan. We still don't know what the production version looks like undisguised, but other important details are falling into place. The latest big news sheds some light on the Caddy's powertrain and some estimates of its weight and size.
General Motors product chief Mark Reuss dropped the details at the automaker's Global Business Conference. According to The Detroit News, he revealed that the CT6 would use a twin-turbocharged, 3.0-liter six-cylinder engine with an eight-speed automatic transmission, and a plug-in hybrid would be an additional option. He reportedly claimed it would be the most "powerful six-cylinder gas engine in the segment" and said the hybrid could get around 70 miles per gallon.
Reuss also revealed that the CT6 would be about 53 pounds lighter than the current CTS, despite being about 8 inches longer, according to The Detroit News. If that's the case, the new flagship is about 203.5-inches long, which is 1.5-inches more than the XTS.

Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue

Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities - the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a sale had occurred, while the Jeep miscreants have replaced Jeep's branding with that of General Motors property Cadillac.
The resulting tweets from the damaged Jeep account have been a pretty brutal, to put it bluntly. Most of the content coming from the hacked account is unpublishable here, using language that is peppered with racial epithets, and poorly worded "shout outs."
In addition to the defamatory tweets themselves, the hackers have significantly altered the layout of the page. Jeep's header image now features a picture of the Cadillac ATS to go along with the Wreath and Crest, some language calling out that car as winning the 2013 North American Car of the Year award, and this gem: "The official Twitter handle for the Jeep(R) - Just Empty Every Pocket, Sold To Cadillac =[" Also, perhaps in an ode to yesterday's Burger King heist, the background image for the page now features a McDonald's-themed donk. The devil's in the details, we guess.