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2015 Cadillac ATS Coupe priced from $37,995*

Cadillac has released pricing details on its new-for-2014 ATS Coupe. The new model, which will be available with buyer's choice of a 2.0-liter, turbocharged four-cylinder or a 3.6-liter V6 (the ATS Sedan's base 2.5 won't be making the trip) can be had with optional all-wheel-drive in place of the standard rear-wheel setup, while customers can also snag a six-speed manual or six-speed auto.
Prices start at $37,995, which represents a $2,900 premium over the 2014 ATS Sedan (pricing on the 2015 four-door isn't available yet) with the same 2.0-liter engine. Still, the ATS Coupe starts at just over $2,500 less than a base BMW 428i, which is also less powerful and offers less standard equipment. The Caddy is also less costly than the Mercedes-Benz C250 Coupe, although only by about $200. It's even cheaper than the Audi A5, which starts at $38,105, but that model includes all-wheel drive as standard. It should be noted that these prices are without their respective destination charges (*$995 for the Caddy, $925 each for the BMW and the Mercedes and $895 for the Audi).
Unfortunately, Cadillac hasn't released any additional pricing information beyond what we have here, so we can't tell you how much things like all-wheel drive, an automatic transmission or the 321-horsepower V6 will cost. That makes it difficult to figure out just how reasonable the ATS Coupe will be relative to its challengers, but so far, the value equation looks to be in the car's favor. When those full details roll in, though, you know where to look. Scroll down for the official press release from Cadillac.

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.