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Cadillac to fight Audi A3, Mercedes CLA with small rear-drive sedan?

Compact luxury sedans are fast becoming the trend among upscale automakers. Mercedes has the new CLA (and its many platform-mates), BMW has the 1 Series and 2 Series, Audi has the A3 and, though Lexus apparently isn't interested in anything smaller than its CT 200h, Infiniti is getting in on the action with a compact model of its own. It would only follow logically, then, that Cadillac should launch a competitor, and according to the latest reports, that's just what it has in store.
Speaking with Car and Driver, Cadillac marketing chief Uwe Ellinghaus confirmed that such a project is in the works. But unlike its rivals, Cadillac aims to go with a rear-wheel-drive layout. This despite research that apparently indicates that a surprising 80 percent of owners think that their BMW 1 Series is front-drive. It's the driving dynamics and styling proportions that motivate Ellinghaus and his colleagues to stick with rear-drive, however.
The new model would in all likelihood be based on the same GM Alpha architecture that underpins the ATS and CTS - a platform that has helped Cadillac keep the weight down on both models and which is expected to underpin the next-generation Chevy Camaro, as well. The sub-ATS could be positioned as a four-door 2+2, however, as the ATS grows a little larger in its next iteration in order to make room for its new baby brother.

Cadillac sales chief fired over policy violation

Amidst a good year for Cadillac, which is experiencing higher sales gains than any other US brand this year, the US sales chief has been fired over a policy violation, Automotive News reports.
The sales chief, Chase Hawkins, "has left effective immediately," GM spokesman David Caldwell told Automotive News. Caldwell went on to say that Hawkins' replacement would be chosen soon.
Hawkins became the US sales chief in June 2012, and before that was the regional sales director for Cadillac in the Northeast US, overseeing 168 dealerships.

Is Cadillac working on an ELR-V? [w/video]

Could it be? Could Cadillac be working on an even higher-end version of its ELR plug-in hybrid? Well, General Motors' Executive Vice President Mark Reuss has gone on record as... well, not saying much. The exec was more than a bit coy on video (which you can view below) when asked about the idea of an ELR-V, although he did say that Cadillac was looking at "expanding the tuning envelope" for its plug-in coupe. What that means could be hinted at in these spy photos.
Cadillac is certainly up to something with this little red ELR. As is often the case, it's the car's enhanced brakes that give it away. Bigger binders are a telltale sign of sportier aspirations, and it's safe to say that rule applies with the ELR. The larger rotors and four-piston Brembo calipers are sourced from the Buick Regal GS, which we imagine would be plenty to bring the high-priced hybrid to a halt.
Obscuring those rotors and calipers are larger, double-armed five-spoke wheels. And, according to our spies, hiding behind that camouflage is a new grille. Outside of those two items, though, there's not much aesthetic change.