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Why Cadillac is willing to lose 43 percent of its dealers

Cadillac is offering about 400 dealers in the United States a lump sum of money to close down. That represents over 40 percent of Cadillac dealers in America. Offers start at $100,000 and top out at $180,000. The average offering is around $120,000. According to Automotive News, Cadillac chief Johan De Nysschen estimates it will cost the automaker around $50 million to close these dealers. Any dealer that chooses to remain open will have to submit to Cadillac's ambitious Project Pinnacle, which will divide dealers into incentive categories based on how many units they sell. "Every single Cadillac dealer will have the potential to earn significantly higher profits than they do today," says De Nysschen. Dealers have until November 21 to decide if they want to take the cash or submit to Project Pinnacle. A logical question: Why is Cadillac willing to spend $50 million to close down 43 percent of its dealers? First, GM's luxury brand has way more dealerships than it needs. Second, the 400 dealers with offers to shutter each sold 50 or fewer vehicles in 2015, representing just 9 percent of its sales volume in America. So, while closing these smaller dealerships may have a small initial impact on sales, it's not going to be a major hit to Cadillac. Related Video: News Source: Automotive News - sub. req.Image Credit: Gary Cameron / Reuters Cadillac Car Dealers Luxury Performance

Cadillac confirms 'Blackwing' name, manual gearboxes for pumped-up CT4-V, CT5-V

Cadillac officially confirmed Tuesday that the high-output variants of its new CT4-V and CT5-V sedans will be dubbed "Blackwing," sharing a nameplate with GM's stillborn twin-turbocharged V8. As an added bonus, company representatives said for certain that both of Cadillac's new super-sedans will be offered with a manual transmission, confirming long-standing rumors to that effect.  "The Blackwing name has come to represent the very best of Cadillac performance engineering, craftsmanship and technology," said Cadillac chief engineer Brandon Vivian. "The new CT4-V Blackwing and CT5-V Blackwing build on the brand’s respected legacy of ultimate-performance driving experiences and elevate them even further." Cadillac says the two Blackwing sedans, which are successors to the critically acclaimed ATS-V and CTS-V, will represent "the apex of Cadillac performance and driver engagement." The company also remained mum on just what to expect in terms of capability, teasing only the fact that both the CT4-V and CT5-V Blackwing posted quicker lap times in testing at Virginia International Raceway earlier this year than their predecessors did.   Rumors have pointed to the CT5-V Blackwing making use of the company's supercharged 6.2-liter V8, which also powered its predecessor. The 6.2 shares its architecture with the company's flagship, naturally aspirated V8, making it an economical choice for powering performance cars. The smaller CT4-V is likely to be motivated by a turbocharged 6-cylinder. They will also be available in limited numbers, though Cadillac's announcement did not elaborate on just how many (or few, as the case may be) will eventually be built, or how many model years to expect. The CT6-V, which carries the 4.2-liter V8 that shares the "Blackwing" name, saw only limited production before being axed.  The V8 itself may find a new home down the road, but for the time being, it's toast.  Cadillac assured us that more information on the new CT4-V and CT5-V Blackwing will be come along soon enough. For now, at least we know what they're going to be called.  Related Video:    

Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.