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Next-gen Cadillac Escalade debuting October 7 in NYC

Cadillac will unveil the next Escalade in October, at an event in New York City. It will be the sole member of GM's large SUV family to not get a debut at the Texas State Fair, which we don't think is all that surprising, considering the kind of clientele attracted by the big Caddy.
The new truck, from the few teaser images and spy shots we've seen, has evolved with the rest of the Cadillac range. We've got a glimpse of its tall, thin headlights, which look like an evolution of what's on the current truck. Expect some kind of egg-crate grille, reminiscent of the new CTS and ATS, while Cadillac's CUE system should feature heavily in what we hope is a thoroughly revised cabin.
The event takes place on October 7, so check back then for more info on the all-new Escalade.

2015 Cadillac Escalade configurator lets you bling it your way

It's Friday, so there must be a new configurator to play with. While last week we showed you how to build your own McLaren 650S, today's ride is a bit more common. It's the 2015 Cadillac Escalade, a vehicle that you've been able to colorize since the end of last year, and which is sure to be an increasingly common sight on US roads in the coming months.
For those that have played with the build-your-Caddy tool, there's not much new here, aside from the vehicle being configured. The Escalade is available in three trims and two wheelbases, with prices spanning from the SWB, two-wheel-drive Standard, which starts at $72,690, on to the all-wheel-drive, long-wheelbase ESV Premium, which kicks off at $86,790. The options list, meanwhile, isn't hugely extensive. A rear-seat entertainment system and power-retractable side-steps (only available on the Premium trim) are the two notable options, while customers will have their choice of six exterior paints and two to three interior schemes, depending on the trim level.
Hop on over to Cadillac's consumer page and take a look.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."