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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Is this the 2014-15 Cadillac Escalade?

Following the introduction of the redesigned Chevrolet Silverado and GMC Sierra, we're expecting General Motors won't wait too much longer to show off the next-generation fullsize SUVs that share this platform - including the Cadillac Escalade. It's still not clear if the next Escalade will debut for the 2014 or 2015 model years, but Carscoops has what it claims to an exclusive first look of the new Cadillac, revealing a portion of the headlight, front fascia and wheel.
Judging from this small picture, it looks like the Escalade could incorporate styling cues that we've seen on new Cadillac models like the ELR and the 2014 CTS, but that article says that other design details could include tall, vertical taillights similar to the CTS Wagon, staggered-width wheels and a narrower daylight opening for the side windows. The last time we saw the fourth-generation 'Slade back in October in spy shots, the heavy camouflage prevented us from getting an idea of the luxury SUV's appearance, but this image and description gives us something to look forward to. Head on over to Carscoops for more potential information as well as a full rendering from back in January.

Cadillac expects major growth in China

The US sales issues facing Cadillac are not being paralleled in the People's Republic of China, as a new report from Automotive News indicates the US luxury maker should see its sales increase by as much as 40 percent.
The report cites Cadillac's own forecasts, which put its 2014 sales in the PRC at 70,000 units after cresting 45,000 vehicles at the end of August. Provided the sales pace holds true through 2015, the brand would hit its new 100,000-unit sales goal, AN reports.
"We're very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe," GM China President Matthew Tsien told AN. "With [Cadillac president] Johan [de Nysschen], we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful."