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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

Cadillac Lyriq shown in pre-production form for the first time

A single photo of the upcoming Cadillac Lyriq testing in camouflage was posted on LinkedIn by Mahmoud Samara, Cadillac’s vice president of sales, service and marketing. ItÂ’s significant, because we havenÂ’t seen a single photo of the actual pre-production Lyriq yet. All Cadillac has shown us so far is a concept-like version of the crossover that is destined for production. This photo of the crossover done up in camouflage gives us the first impression of how Cadillac is transforming the Lyriq from concept car to production car. ItÂ’s moving at speed with some motion blur in the image, but we've lined both it and the original production-intent prototype up atop each other below for you to compare. In a way, this photo is a lesson in how deceiving camouflage on a car can be. The undisguised Lyriq has exponentially more presence and pizzazz than the one in black and white speckled wrappings. Given just the camo car, weÂ’d be able to discern that Cadillac is working on a large, coupe-like electric crossover, but the details would remain a mystery. The dramatic window line is totally obscured by the camo car, and so is its wild rear taillight that wraps up into the giant rear pillar. That huge rear blade/pillar is one area that could see change from the Lyriq photos weÂ’ve seen so far, too, as it looks like a massive blind spot for the driver. Other notable differences include regular-sized wheels and tires, a potentially higher roofline (for more practical headroom and cargo space) and actual side mirrors instead of the camera mirrors. Does it all look slightly less futuristic? Sure, but remember that the camouflage is there to disguise and trick the eye. One element that does look completely carried over is the massive screen inside. You can see the monolith stretching across the dash from far away. ItÂ’s likely that we get a full array of spy shots from one of our usual sources soon with far more angles to look at. SamaraÂ’s announcement in his post made it clear that pre-production testing is underway at GMÂ’s testing facilities. Cadillac has previously said that the Lyriq would officially go on sale in late 2022, so expect more disguised prototypes until then. Cadillac Lyriq View 8 Photos Related video: The Lyriq is CadillacÂ’s new all-electric crossover

Cadillac Escalade gets $10,000 discount to ward off Navigator

Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands. The discount, reported by Bloomberg, applies to lessees of 2016 model-year Escalades, with a $7,500 discount offered to owners, through May 31. It's at least the second time GM has resorted to incentives to keep customers in its cash-cow luxury SUV since Ford launched the all-new 2018 Navigator late last year. In November, Cadillac offered a $5,000 discount on the purchase or lease of the Escalade to any buyer who traded in a 1999 or newer Lincoln model. Analysts have estimated that the Escalade produces nearly $1 billion in yearly profit for GM. Escalade sales were up 14 percent in March and 8 percent during the first quarter, with retail sales up by double-digit percentages in both periods, higher transaction prices and market share expected to climb by 2 percent year-to-date, according to GM. That's impressive for a vehicle that has received only minor updates since the current generation went on sale for 2015. While it still trails the Escalade in sales, the Navigator has been riding a 63 percent increase in deliveries this year, with new models lasting on dealer lots an average of only 10 days and average prices ballooning to $82,500, according to Bloomberg. Ford earlier this year announced it was pouring $25 million into its Kentucky Truck Plant in Louisville to boost production of the Navigator and Ford Expedition. You can read Autoblog's side-by-side comparison of the 2018 Escalade and Navigator with competitors including the Lexus LX 570 and Infiniti QX80. Related Video: Image Credit: Cadillac Cadillac SUV Luxury sales incentives lincoln navigator sport utility vehicle discount