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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

2021 Cadillac CT5 Review | Is the price (and size) right?

The Cadillac CT5, which was brand new for the 2020 model year, took the place of the CTS in General Motors’ luxury sedan portfolio. Its mission is the same as the car it replaced: compete on equal footing with the German trio of Audi, BMW, Mercedes-Benz along with Japanese brands Acura, Infiniti and Lexus. But it does so with a radically different package than the CTS. In place of the sharp corners and angular greenhouse of its predecessor is a smoother sedan with a flowing fastback shape. The new CT5 is also around $10,000 cheaper than the CTS it replaces, despite the fact that the two are within a few inches in exterior dimensions. So while it may be sized similarly to the cars it used to compete with, including the BMW 5 Series and Mercedes E-Class, it's now priced like a 3 Series or C-Class.  Clearly, Cadillac thinks this refined strategy will position the CT5 to better compete against those established luxury players. The car itself drives quite well and is stylish, well equipped, and that price-to-size ratio gives it a unique proposition to attract buyers away from the Europeans. What's new for 2021? The CT5 finally gets CadillacÂ’s Super Cruise semi-autonomous technology for 2021. It's the latest version that includes Lane Change on Demand functionality, but itÂ’s only available on Premium Luxury and V-Series trim levels. CaddyÂ’s sport sedan also gets a 12-inch digital gauge cluster with multiple themes, including a Track theme on the high-performance CT5-V. A new Diamond Sky special edition package will be offered on Premium Luxury CT4 and CT5 models, adding interior and exterior styling upgrades along with all-season run-flat tires on unique wheels. Additional updates include wireless Apple CarPlay and Android Auto, and a console-mounted rotary infotainment knob that enables left and right clicks to more easily navigate the infotainment system. 2020 Cadillac CT5 View 22 Photos   What's the CT5Â’s interior and in-car technology like? The Cadillac CT5 interior can best be described as “nice enough.” Unfortunately, "nice enough" isnÂ’t quite good enough to compare favorably with Audi, BMW, Mercedes-Benz or Volvo. We'd say it's not good enough to compare with cross-town rival Lincoln, either, but they won't be selling sedans in 2021.

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.