2004 Cadillac Cts on 2040-cars

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Cadillac teases camo'd ELR ahead of Detroit debut

With the 2014 Cadillac ELR being introduced next week at the Detroit Auto Show, General Motors has revealed another picture of its luxury range extended electric vehicle. Last month, we saw a dark, teaser photo showing some of the body detail for the electric coupe, but this recent photo shows the Cadillac in full camouflage testing in California back in September.
If this car looks familiar, it's because our spy shooters got a jump on GM by catching the car in action and providing pictures from all angles. There are still no official details for the ELR yet aside from the fact that it will share the Voltec system with the Chevrolet Volt, but we'll finally see the car unveiled in Detroit a week from today.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Cadillac ATS Coupe prepares to fight BMW 4 Series

Cadillac introduced its new ATS Coupe at the 2014 Detroit Auto Show today, bringing customers an alternative to the growing range of sport luxury coupes typified by the BMW 4 Series, Audi A5 and Mercedes-Benz C-Class Coupe.
The ATS Coupe, as a slightly more premium offering, ditches the wheezy 2.5-liter engine found in the basic ATS Sedan, but retains the four-door's 2.0-liter, turbocharged four-cylinder and 3.6-liter V6. That four-pot turbo benefits from a fettling that has increased torque from 260 pound-feet to 295, although its peak is only available from 3,000 rpm to 4,600 rpm, unlike in the sedan, where peak twist arrives at just 1,700 rpm and sticks around until 5,500 rpm.
Power can be channeled to either the rear or all four wheels by the owner's choice of a Tremec six-speed manual or a six-speed automatic transmission. According to Cadillac, the new Coupe can get to 60 in 5.6 seconds when fitted with the 2.0-liter turbo.