1996 Buick Roadmaster Estate Wagon 5.7l Mfi Ho Lt1 Engine 4l60e Transmission on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Riviera Concept debuts in China

It's nighttime in China, and Buick has just concluded an evening event the day before the first - and only - press day of the Shanghai Motor Show. The star of this evening's party was the Buick Riviera concept vehicle, a plug-in electric hybrid coupe that the automaker says gives a glimpse at its future design direction, not to mention resurrecting some nomenclature from the brand's history that includes a similarly named concept from 2007.
The shape of the Riviera is said to be inspired by water. While the traditional Buick "waterfall" grille is present, the front end gains a more aggressive note thanks to what appear to be vertical air inlets below each headlight.
As for the concept's drivetrain, Buick says it uses General Motors' new dual-mode wireless plug-in hybrid electric vehicle propulsion system, or W-PHEV for short. The keyword there is 'wireless,' as the Riviera can charge its onboard battery packs with a traditional cable or wirelessly via a "sensory recharge panel" underneath the car.