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2013 Buick Encore

Ignored On Arrival, But Coming On Strong
An image exists out there that perfectly conveys the fate we thought would befall the Buick Encore after its world debut at the 2012 Detroit Auto Show. The shot shows the just-unveiled Encore on stage, basking in the glow of spotlights but surrounded by a large display area that's bereft of both cars and people. Two journalists are sitting on a couch over to the side, both facing the Encore but ignoring it as they inspect their swag, and a solitary custodial engineer pushes a vacuum back and forth across a sea of gray carpet.
Like a kid with his birthday cake at a party no one came to, this little crossover's debut was largely, almost cruelly, ignored. Who can blame us, though? Two shows ago, the Motor City's main stage welcomed the redesigned Aston Martin-esque Ford Fusion, the 3 Series-assassin ATS from Cadillac and the return of Dodge to the small car game with the Dart. A fourth model for the wayward Buick brand, especially one so arguably un-Buick in form and function, did not seem to deserve the attention paid to its peers that year.

First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Movie Review: Black Air: The Buick Grand National Documentary

As Buick currently claws and scratches its way back into relevance to compete against luxury brands like Lexus and Acura, it's hard to believe that not too long ago, the brand had a car that was mentioned in the same breath as Corvette, Lamborghini and Ferrari. That car? None other than the Buick Grand National. All black with a turbocharged V6 and some of the quickest acceleration of its time, the Grand National, in today's standards, is along the lines of a 2013 Shelby GT500 with both cars essentially being a working man's supercar.
The last Grand National rolled off the assembly line in Flint, MI on December 11, 1987, and to mark the silver anniversary of that somber occasion, Black Air is a documentary of the Grand National from the perspective of the enthusiast, the collector, the media and even from those at General Motors responsible for creating such a sinister legend. Like the car itself, Andrew Filippone Jr. shoots the documentary in a raw fashion, and it definitely helps to show why a low-volume muscle car from the 1980s is still the object of obsession for many automotive enthusiasts to this day.