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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

eBay Find of the Day: 1981 DeLorean with 570-hp twin-turbo Buick V6 [w/videos]

"Are you telling me that you built a time machine... out of a DeLorean?" So asked one Marty McFly of his mentor Dr. Emmett Brown, who replied: "The way I see it, if you're gonna build a time machine into a car, why not do it with some style?"
Doc Brown was right, of course: with an exotic mid-engine layout, gullwing doors and stainless steel body, the DeLorean DMC-12 sure looked the part. It just needed a little more juice. Well this one might not have 1.21 gigawatts of time-bending power - that'd be more than one and a half million horsepower - but it does have more than the 150 hp in the the standard 2.8-liter V6.
That's because this particular DeLorean has had its stock Peugeot Renault Volvo engine swapped out for a Buick-sourced, all-aluminum, 4.3-liter V6 from the Grand National. Dutteiller Performance didn't leave the engine in stock form, either: while they were swapping it out, they added a pair of turbochargers, new pistons, crank, cams and much, much more.

2013 Buick Verano Turbo vs. 2013 Acura ILX 2.4

Answering The $30,000 Entry-Level Luxury Question
Twenty years ago, a comparison between an entry-level Buick and Acura would have matched a Skylark against an Integra.
Twenty years ago, a comparison between an entry-level Buick and its Acura equivalent would have matched a Skylark against an Integra. The unfair battle would have resulted in the compact American's defeat in nearly every measurable category, as the Japanese competitor was arguably at the height of its powers.