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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

2013 Opel Cascada

The Future Buick Verano Convertible?
I wasn't wearing a pedometer while in Germany covering the Frankfurt Motor Show this year, but it's safe to say I walked more than a few miles between press conferences, shooting cars and trekking back to the media center on the first day alone. For this reason, it didn't take much convincing from General Motors for me to duck out of the Messe a day early and drive some of its latest Opel models. No, this didn't include the all-new Country Tourer, but I was able to drive the Opel Mokka (our Buick Encore), the Opel Adam and the Opel Cascada.
I focused most of my driving time behind the wheel of the Cascada, which went on sale in Europe earlier this year, since rumors are swirling that a Buick version of this convertible "could happen soon." Buick hasn't had a convertible since the Reatta, and GM has been lacking a non-performance, budget-minded convertible since the Pontiac brand - and its G6 - was dropped, so adding the Cascada to Buick showrooms could further help the reemerging brand compete in the near-luxury segment. Although the weather was too chilly (and occasionally rainy) to enjoy the Cascada with its top down for very long, I was able to clock a fair bit of drive time behind the wheel on roads ranging from the autobahn to tight roads in small, quaint villages.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.