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People on Elysium drive Bugattis

Product placement in movies is a big business, but is it always necessary? This is the question we asked ourselves when watching the movie trailer for Sony Picture's new film due out this fall called Elysium - a 22nd Century story about the privileged and elite who live in their own separate dwelling while Earth rots away. Toward the end of the trailer, a flying car flashes across the screen, and what familiar logo do we see on this car's rump? Yup, Bugatti.
Now, we're not saying that it's hard to imagine that in a future world - with a private inhabitance for the rich and cancer-curing machines - people would pilot flying Bugattis. It does seem like a questionable move on Bugatti's part, however, since it seems that the people of Elysium aren't exactly painted in a flattering light. We'll hold our official judgment about the movie and Bugatti's role in it, until we've watched the thing. Until then you can check out the official trailer below in which you'll also catch a glimpse of a post-apocalyptic Nissan GT-R (if you have especially sharp eyes).

Watch a Bugatti Veyron Super Sport hit 246 mph during road rally

The Bugatti Veyron might be getting on in years, but it's still an engineering marvel capable of truly insane velocity. There are tons of videos of the Veyron doing its super-high-speed trick of reaching 200 miles per hour with seemingly no effort. But do you know how much ground the coupe is actually covering at full chat? Let's just say it's mighty impressive.
According to the YouTube description, this video was shot at the 2014 Sun Valley Road Rally in Idaho. The event shut down a portion of highway and allowed cars to hurtle down that stretch at ludicrous speeds, and a Bugatti Veyron Super Sport with 1,200 horsepower on hand showed the crowd what fast really looked like. Thankfully, the organizers monitored the vehicles' speed, confirming that this supercar managed a massive 246.4 miles per hour.
The way that the Veyron reaches that momentum is just as impressive, though. At first, all you see is a fast-moving white spec, but it doesn't sound like a car. It has more of the constant note of a jet but with a little audible grumble as it streaks by. Scroll down to see what nearly 250 mph looks like on a deserted stretch of highway.

What's up with this Bugatti Veyron spied at the N?rburgring?

It's been sixteen years since Volkswagen acquired the Bugatti name and started showing off successive concept cars to preview the Veyron that followed. It's been eleven years since the first Veyron prototype started testing, and nine years since it entered production. But soon - probably sometime next year - Bugatti will have sold the last of the Veyrons it will ever build. And considering that the Veyron is the only model it offers, it will need something else to take its place, lest the marque effectively go dormant once again.
Having ruled out the prospect of doing a less expensive sports car years ago and, more recently, the production prospects for the Galibier super-sedan, Bugatti is committed to further the concept of a super-sports car that will, in all likelihood, be lighter than the current Veyron - which may seem like a no-brainer, considering the car weighs over 4,000 pounds - but with an engine that is, by every metric but output, twice the size of the one you'd find in, say, a modern McLaren, trimming weight will be no mean feat.
That does appear, however, to be what Bugatti is seen testing at the Nürburgring in this video clip below. Going by the handle fastsportscardriver, the videographer/uploader doesn't seem to know what he has captured here, but the Grand Sport prototype he's spotted seems to be wearing some sort of metal frame over the exposed engine, suggesting something's at work here. Just what that is, we don't know. But when you're dealing with an engine that already produces upwards of a thousand horsepower, whatever they're working on, it's got to be good.