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Bentley GT3-R is the most hardcore road-going Continental yet

A factory-entered Bentley hadn't won a top tier race in the UK for 84 years when the Continental GT3 recently took victory in the second round of the Blancpain Endurance Series at Silverstone. It was an early success for a racer that only hit the track competitively for the first time late last year at the Gulf 12 Hours in Abu Dhabi. To capitalize on the potent platform, Bentley is bringing it to the street with the limited-edition Continental GT3-R.
Limited to just 300 units worldwide, this bruiser starts as any other Continental GT on the assembly line in Crewe, England, but then Bentley Motorsport get ahold of it to painstakingly improve its performance. Like the racer, GT3-R uses the 4.0-liter, twin-turbo V8, and here, power is cranked up to 572 horsepower and 516 pound-feet of torque, 51 hp and 14 lb-ft better than the GT V8 S. The muscle is routed through an eight-speed automatic gearbox from ZF with shortened gearing and a rear-biased all-wheel-drive system with torque vectoring for the rear wheels. The weight also comes down over 200 pounds from the V8 S to 4,839 pounds. Bentley claims all the tweaks are enough to hustle the GT3-R to 60 miles per hour in 3.6 seconds, on to an estimated top speed of 170 mph.
To handle all that power, an air suspension holds up all four corners, and the brakes use carbon silicon carbide discs for plentiful stopping power. A titanium exhaust saves an additional 15 pounds of weight, and Bentley promises that it gives the car a baritone growl.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.