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Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

Bentley marks 95th anniversary with special Mulsanne

The top end of the new car market seldom seems to need much justification for rolling out a new special edition - other than bringing in a few extra bucks and making its customers feel extra special in the process. Bentley, for its part, is celebrating its 95th anniversary this year, and to mark the occasion has released a special edition of its top-of-the-line Mulsanne saloon.
Called the Mulsanne 95, the limited-edition limo gets three very British color options, dark-tint finish for the Flying B hood ornament and special 21-inch wheels. Step inside and you'll find two-tone blue and white leather with red top-stitching, with a 95 motif embroidered into the seats and special illuminated treadplates, all offset by special Fulbeck Walnut panels that come from a single, giant walnut tree some 300 to 400 years old that came down in a storm in Lincolnshire in 2007.
Buyers will be able to choose between Britania Blue, Empire Red or Oxford White, but only 15 examples will be made available, and all exclusively in Bentley's home UK market.

What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be made, going on sale in April for 3,000 pounds (3,500 euro, $4,572 US) for a 40-ml bottle.
The other two options were created by French perfume house Firmenich. They also start with "fine wood and leather notes," with Bentley for Men getting an addition of cedar and patchouli, the Intense version throwing in African geranium to "take these notes to another level."
If that won't be enough to fulfill your lust for vehicular aroma, the full line also includes after shave balm and hair and body shampoo. When they go on sale in April at select retailers, prices will start at 24 pounds (27 euro, $36 US) for the shampoo and top out at 69.50 pounds (87 euro, $106 US) for the Intense eau de parfum. You can read more about them in the press release below.