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Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

New Bentley Supersports coming in 2014

A report in Autocar says the next Bentley Continental Supersports will be ready for retail duty in 2014. If true, the coupe is meant to follow the same formula as the first generation, which means weight loss, honed reflexes and "improving braking power," that last one an eyebrow raiser because the Continental series already has some of the largest diameter brakes available on a production car.
A vulgar gain in horsepower isn't planned, however; the Supersports was never primarily about pure grunt, but rather being more connected to the grunt the Continental had. The previous Supersports (Bentley no longer offers it) put out 621 horsepower, but it's said that the coming model will move up to 650 hp, and that would put healthy distance between it and the 616-hp Continental GT Speed.
The Supersports would take a place at the head of the Continental line-up, but be briefly usurped there by a road-going version of the Continental GT3 race car if that comes to fruition. But whereas the street-legal GT3 car would be limited production, the new Supersports would be a series offering.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.