2008 Bentley Continental Gtc Mulliner Beluga Over Beluga Beluga 37,848 Miles. on 2040-cars

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2014 Bentley Continental GT V8 S Convertible

There are few things in this world I enjoy more than an enthusiastic drive down tree-lined backroads on a warm summer evening. If you're familiar with the geographic location of Detroit, you won't be shocked to learn that we don't have the sort of very-involving roads found all throughout California and other gorgeous parts of the country, but we still have some stretches of pavement that can be pretty darn fun when driven in the right car. The vast majority of our scenic roads, however, are of a more relaxed nature. And that's why, despite my tendency to prefer high-strung hot hatches above all, I will never say no to a big, fast convertible during the warm season.
As far as said big, fast convertibles go, perhaps none is more exquisite than the 2014 Bentley Continental GT V8 S Convertible, pictured here in the striking shade of St. James Red. Not long after returning from my trip across the pond to drive Bentley's V8-powered Flying Spur sedan, I was given the chance to sample another one of its eight-cylinder wares, this one carrying less heft, offering a smidge more power, and, oh yeah, a roof that neatly stows behind the rear seats.
As luck would have it, the weather for my Conti weekend was the absolute definition of perfection. And so I took to those sweeping, tree-lined roads way outside of Detroit to see how this Bentley's "S" badge improves upon the lovely GT V8 Convertible I drove last year. Hard work, but somebody's gotta do it.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.