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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

Bentley releases new details on Continental GT3 racer

Porsche's new LMP1 Prototype isn't the only motorsports news coming out of Volkswagen AG this week. After unveiling its new Continental GT3 at the Paris Motor Show last year, Bentley has released some new images and details as this racecar continues its development. Similar to the Porsche announcement, Bentley's new GT3 marks a significant return to motorsports, only in this case, Bentley hasn't raced a car since 2003 - a winning effort at the 24 Hours of Le Mans.
From street to race form, the Continental has dropped about 2,200 pounds by shedding many of the luxury and tech features that make the street-legal Continental GT the car that it is - including 50(!) electronic control units. The Continental GT3 uses the same 4.0-liter, twin-turbo V8 as the road car, but we're guessing output has been tweaked a bit from the standard 500 horsepower. Except for the carbon fiber hood, decklid and doors, Bentley says that the body of the GT3 is a direct carryover from the Continental GT.
Inside, even a stripped interior and full roll cage won't stop Bentley from being Bentley as it gives this racecar the same attention to detail as its road cars - the seats, steering wheel and door pulls all receiving the hand-crafted treatment from the factory in Crewe. There is no word as to when the Continental GT3 will make its racing debut, but more details about the car can be found below in the official press release.