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Bentley EXP 9 F to be redesigned, renamed Falcon?

In concept form, the Bentley EXP 9 F had neither the styling nor the name to impress us when we first saw it earlier this year at the Geneva Motor Show, and while we already knew some sort of design change was imminent, we're unsurprisingly now hearing that a name change is also in the cards. Automobile Magazine is reporting that the eventual production Bentley SUV will get a complete redesign from what we saw in the EXP 9 F, and it will wear a new name as well: Falcon.
The article says that Luc Donckerwolke, Bentley's newly appointed director of design, is giving the SUV a complete redesign from the concept vehicle, which goes against what we last heard of the vehicle in August that a "radical redesign" was not in the cards. Donckerwolke has been on the design team at various Volkswagen Group automakers since 1992, helping to pen such memorable designs as the Lamborghini Gallardo and Murciélago, but now he is tasked with giving Bentley an SUV worthy of its lineup. Last we heard, the model could go into production in 2015, but there is no indication whether the Falcon will get three-row seating or a plug-in hybrid version as has been previously rumored.

Bentley teases new Flying Spur before Geneva debut

Last time we saw the 2014 Bentley Continental Flying Spur out testing, our only questions about the new car regarded its rear-end styling, and when the car would debut. Well now we know for certain that the car will be unveiled at the Geneva Motor Show, and we're also getting a better idea of what the car will look like thanks to Bentley releasing a brief teaser video.
The easiest-to-spot detail that we see in this Flying Spur video is the car's horizontal taillights - the first such on a Bentley since the 1990s. We can also see that this hyper-luxury sedan will get a more squared-off front end than its Continental GT counterpart. But, from what we can tell, it will receive a similarly laid out interior, including the three-spoke steering wheel.
Scroll down to watch the video, and we've also attached the single-sentence press release in which Bentley promises to reveal more details about the car on February 20.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.