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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Jay Leno's 1930 Bentley GJ 400 is a 27-liter monster

Jay Leno's Garage never fails to impress - and by that we mean both the YouTube channel and the actual place. The latest online bit features another truly insane vehicle. Leno's 1930 Bentley GJ 400 isn't actually a classic car and has few Bentley parts on it. It's really a modern custom with vintage looks and a 27-liter Rolls-Royce Merlin V12 engine for power. This machine is absolutely immense, and weighs over three tons.
The Merlin engine was one the workhorses of World War II-era planes. In the GJ 400, Leno believes the V12 is making around 650-700 horsepower. Although, he admits that it could probably be pushed to over 1,000 if someone wanted to. However, he clearly loves this behemoth just the way it is.
While the design is classic, the mechanicals are relatively modern. The engine is fuel injected, and power routes through an automatic transmission to the rear wheels. Many of the updated pieces are hidden as well. For example, what looks like a blower at the front actually disguises an oil cooler.

Bentley considering smaller coupe

Only halfway through the year, Bentley reports that it's on track to post record sales. Thanks in no small part to the introduction of its new V8 engine in the Continental family, sales are up nearly a quarter over last year. And they only stand to increase even more with the introduction of new models currently in the pipeline. The upcoming SUV will surely form a large part of that, but it won't be the end of the story for the storied marque.
Car and Driver reports that, after the SUV, Bentley plans to introduce a new coupe line below the Continental to square off against the Aston Martin V8 Vantage. Details are few and far between at this point, but considering how much Bentley manages to do with the relatively heft Continental GT, a lighter and more nimble sports car sounds promising.
In related news, rumors are gathering pace that Bentley is planning to introduce a new Mulsanne Speed at the upcoming Paris Motor Show, its Jurassic-era 6.75-liter V8 massaged from 505 horsepower - already the most that engine has produced in its half-century history - up to around 550.