2011 Bentley Continental Flying Spur Sedan 4-door 6.0l Speed Model!!!!!!!!!!!!!! on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

The Bentley Flying Spur V8 shows even a basic Bentley is a nice place to be

While it is hard to call any Bentley entry-level, the Flying Spur V8 that's debuting at the Geneva Motor Show is technically the lowest rung among Bentley's four-doors. However, if our experience with the Continental GT V8 is anything to go by - the Spur and the Conti still share a platform, despite the former dropping "Continental" from its branding - the loss of a few cylinders won't harm the overall experience.
The latest model uses the 4.0-liter twin-turbo V8 with cylinder deactivation that produces 500 horsepower and 487 pound-feet of torque. It is capable of accelerating to 60 miles per hour in 4.9 seconds to a top speed of 183 mph. Power is sent to all four wheels through an eight-speed automatic transmission, and it rides on an air suspension.
Buyers wanting a little more luxury (and who doesn't?) can opt for the Mulliner Driving Specification that adds diamond-quilted leather, a leather headliner, power rear seats and 20-inch wheels. The Flying Spur V8 will join the Flying B's lineup this spring.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.