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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley reserves 99 Continental GT3-Rs for North America at $337k apiece

Whether they're powered by V8 or W12 engines, the Bentley Continental GT just keeps getting faster and faster. The new Continental GT Speed, for example, is the fastest road-going Bentley ever made, capable of reaching 206 miles per hour. And the Continental GT3-R is the quickest-accelerating Bentley yet, capable of hitting 60 in just 3.6 seconds.
In other words, if you want to get your hands on one, you'll need to act fast. Bentley is only making 300 examples of the GT3-R, but while it is said to have already sold out the entire production run, it has been kind enough to keep 99 examples on the side just for the North American market.
The road-going embodiment of the Continental GT3 racer, the GT3-R packs a 4.0-liter twin-turbo V8 tuned up to 572 horsepower and 516 pound-feet of torque. That makes it 72 hp and 29 lb-ft stronger than the base Continental GT V8, or 43 hp and 14 lb-ft more muscular than the GT V8 S, about on par with the W12 model but 54 hp and 89 lb-ft shy of the latest GT Speed. But thanks to its lighter weight (inherent in the eight-cylinder model and stripped of a further 220 pounds in the GT3-R), it trounces them all in the sprint to 60.