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Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

Bentley bringing Flying Spur V8, upgraded Continental GT Speed to Geneva

Until the new Falcon sport-ute comes along, Bentley is still a brand that revolves around two model lines: the Mulsanne, which is available essentially in one form, and the Continental family, which is available in many. The Flying B marque has traditionally offered the V8 version in two specifications and the W12 in three, and packaged them into three different bodystyles. With the Geneva Motor Show fast approaching, Bentley is rolling out two more.
First up is the Flying Spur which, despite having dropped the Continental from its name, is still based on the same. Bentley opted to skip the base W12 version when it introduced the new Flying Spur at last year's Geneva show, going straight for the more powerful version that would otherwise wear the Speed moniker. But now it's bringing a V8 version to the Swiss auto expo.
In addition to the W12, the Flying Spur will now be offered with Bentley's 4.0-liter twin-turbo V8. For the time being at least, Crewe is offering it in the base, 500-horsepower spec, and not with the more potent 521-hp from the Continental GT V8 S, but we're still looking at a 0-60 time of 4.9 seconds and a top speed of 183 mph. And that's pretty fast for a four-door sedan, no matter which way you cut it. Power is channeled once again to all four wheels through an eight-speed automatic transmission, riding on an air suspension. There's a Mulliner Driving Specification package to make it even more derirable, the reduced weight in the nose ought to make it handle better, and with cylinder deactivation, promises to deliver much better fuel economy.