2011 Bmw Z4 Sdrive35i on 2040-cars

Auto blog

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW M135i vs. Mercedes A45 AMG in Euro small-lux throwdown

BMW and Mercedes-Benz - please, please, please bring the M135i and A45 AMG hatchbacks to North America. For as long as we can remember, buyers in the New World have been forced to look longingly at Europe and Great Britain and the excellent super hatches that are so routinely offered there. And while we're quite content with the Ford Focus ST and Volkswagen GTI, having a 360-horse five-door with a premium, content-rich interior sounds quite nice.
Our envy for Europe has grown after watching the latest video from Drive, which stars Chris Harris, the Mercedes-Benz A45 AMG and the BMW M135i. This latest battle between MB and BMW takes place on both road and track, with Harris providing a running commentary. If you're interested in the upcoming Mercedes CLA45 AMG, you should pay special attention to the section on the A45, as the two are essentially fraternal twins. While the video is a bit on the long side, it provides a comprehensive rundown of both cars, giving those of us in North America just a small taste of what we're missing. Check it out by scrolling below.

BMW 8 Series revival not coming anytime soon

If you thought the BMW Gran Lusso Coupe concept that was shown at Villa d'Este a few months back was a preview of a new BMW 8 Series, prepare to be disappointed. According to a report from the UK's Autocar, BMW officials have "rejected suggestions" that a production model based on the concept was coming. To be fair, though, would you expect them to just acknowledge it?
The Brits seem to be thinking the same, as the story went on to quote BMW research and development chief, Herbert Diess, who claimed, "We're looking into the possibility of production, but a decision is still a way off." Diess also points out that it's far too early for anything to be confirmed, seeing as how the concept only debuted about 10 weeks ago.
The well-received Gran Lusso was penned by Pininfarina and motivated by a brawny, twelve-cylinder engine. If it were to enter production, it'd likely sit at the top of BMW's gas-powered offerings, and would compete against the Mercedes-Benz CL AMG and Bentley Continental GT.