2005 Bmw Z4 2.5i Convertible 2-door 2.5l Red Low Miles on 2040-cars

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BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW planning to bring an autonomous vehicle to market by 2021

At a press conference in Munich today, BMW announced that it plans to have a fully autonomous vehicle on public roads by 2021. Tech companies Intel and Mobileye will be partners in the project, and the group will be working on an open platform for use by other manufacturers and developers. BMW has been developing autonomous technology for ten years. Despite the recent death of a Tesla driver while using the company's Autopilot system, BMW believes its technology will be fully ready for the roads in the next five years. The group is using a combination of real-world and digital simulations to test their products, with BMW, Intel, and Mobileye each sharing a bit of the project. Tesla uses a version of Mobileye's current driver-assistance technology. BMW eventually hopes to have vehicles that don't require anyone to be in the vehicle while it drives, allowing for drop-off, pick-up, and self-parking capabilities. The group's open platform is something it hopes other manufacturers can use. The goal is to foster an archetype that regulatory bodies can use to make industry-wide laws and standards. The auto industry seems poised for a shift toward EVs and autonomous vehicles. Volkswagen recently announced a plan to bring 30 electric cars to market in the next 10 years. Local Motors has developed autonomous, electric public transport. It's not clear what sort of vehicle BMW will bring, but it did have a modified i8 on display at the conference. Related Video: News Source: BMW Green BMW Technology Emerging Technologies Autonomous Vehicles intel mobileye