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2014 BMW 4 Series

Because Four Is Greater Than Three
Say what you will about the name 4 Series, there is a method to BMW's madness. On one hand, it's easy enough to just buy into the logic that odd numbers are reserved for sedans and wagons, and that even numbers are reserved for coupes and convertibles. On the other hand, consider the idea that the higher numbers are used to separate the more dynamic, more engaging vehicles that use the same platform. It's that sort of separation that differentiates the 6 Series so nicely from its 5 Series roots, after all. And if we're being cynical, it also allows BMW to charge a bit more money for its lower-volume offerings.
So with the new two-door version of the 3 Series, BMW has gone the route of strengthening the dynamic virtues of its F30 chassis to create a car that's more removed from its sedan kin than one might think. And after spending some time with the new 4 Series on the roads around Lisbon, Portugal, as well as the famous Circuito do Estoril racetrack, it's increasingly clear that calling this car a 3 Series Coupe simply wouldn't be fair.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW tests M Lap Timer App with M4 Coupe at Brands Hatch

The 2015 BMW M4 looks to include all the necessary ingredients to offer dynamite driving experience. It's an M car after all. But in today's constantly connected world, the experience of hurtling a car around a track isn't always enough.
We want data, and while there are some solid telemetry apps available for smartphones (notably Harry's GPS LapTimer), manufacturers have been a bit slower to develop their own dedicated mobile telemetry trackers for their performance cars. With the new M4, though, BMW is taking the plunge, allowing drivers to track their lap progress through a new app, creatively called the M Lap Timer.
To show off the program, BMW has recruited touring car racer Andy Priaulx to perform a fast lap in an M4 at the UK's Brands Hatch circuit. The accompanying video doesn't do much to show off the app in action. Rather, it give us a stylized look at the metrics as Priaulx hustles BMW's hottest 4 Series coupe around the circuit.