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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW Isetta resurrected as Microlino EV

The Isetta "Bubble Car" began its life in Italy in the 1950s with Iso, before eventually being licensed by BMW. Since then, the tiny Isetta has retained a fan base who love the car for its tiny footprint and unique design. In recent years, designers have toyed with the idea of updated versions of the Isetta. The latest take comes from a Swiss company that manufactures scooters and kickboards. Micro Mobility Systems has reimagined the BMW Isetta as an electric vehicle. Called the Microlino, the diminutive EV is under development, but Micro brought a concept version to the Geneva Motor Show earlier this year. The company barely managed to pull it off, as the prototype was damaged in a forklift incident not long before the show but was repaired just in the nick of time. Technically, the Microlino isn't classified as a car, so it won't be subject to some of the more rigorous safety regulations, particularly crash tests. It's classified as an L7e motorized quadricycle, similar to the Renault Twizy. In fact, the Microlino's pedestal at the Geneva show loudly declared, "This is not a car!" Micro began taking non-binding reservations for the first 500 Microlinos at the Geneva show, and found quite a bit of interest in their retro-chic EV. The car garnered 500 reservations in 13 days. For the rest of us, Micro has set up a waiting list. So what are buyers getting into? The Microlino uses a 15-kW electric motor that can propel the car to a top speed of about 62 miles per hour, with a driving range of about 60 to 75 miles per charge. The first series production is expected in late 2017, with an estimated price range of about $9,000 to $13,500. That is, if this iSetta EV revival goes better than the last few times the idea was tossed around. Related Video: News Source: Microlino, Technologic Vehicles, Gas2 Green BMW Automakers Green Automakers NEV (Neighborhood Electric Vehicle) Concept Cars Electric Videos microcar isetta bmw isetta

When Android Automotive goes in the dash, Google wins — and automakers lose data

You've gotta hand it to Google for the way the Silicon Valley tech giant has made indelible inroads into the car on multiple fronts. The most obvious is with its pioneering self-driving car technology that's caused car companies to get their act together on autonomous vehicles — and also collaborate with Google. Google has more directly extended its influence and data-mining capabilities into the car with its Android Auto smartphone-projection platform that most major automakers have adopted along with Apple's CarPlay. And now it's preparing to dig even deeper into dashboards by deploying its open-source operating system, Android Automotive, beginning with Audi and Volvo. Volvo recently announced that its next-generation Sensus infotainment system will run Android Automotive as an OS and include Google's Play Store for cloud-based content, Maps for navigation and Google Assistant for voice recognition, which can even command a car's climate control. By embedding Google in the dash, Volvo says owners will get an improved connected experience. "Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services," Volvo senior vice president of R&D Henrik Green said in a statement. "Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable." Having Android Automotive onboard could benefit drivers — and provide a big win for Google, since it opens a deep and lucrative new data-mining vein for the company. But it's a wave of a white flag for car companies when it comes to delivering their own cloud-based content and services. It also represents a massive data giveaway and, for Audi, a reversal of earlier reservations about letting Google get too much access to car data. Not long after Android Auto and Apple CarPlay were introduced in 2014 and most automakers eagerly embraced the technologies, several German automakers second-guessed their decision when they realized what was at stake: data. At a conference in Berlin in 2015, Audi CEO Rupert Stadler said car owners "want to be in control of their data, and not subject to monitoring." A few months earlier, Stadler stated that "the data that we collect is our data and not Google's.