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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW 3 Series eDrive plug-in hybrid spotted in development

BMW has shown its commitment to the development of hybrid and electric powertrains in recent years, with vehicles in its ActiveHybrid range, electrics like its BMW ActiveE and range-extended EVs like the i3 and i8. Plug-in hybrid-electric vehicles are clearly top-of-mind for the German automaker. We saw spy shots of the PHEV BMW X5 eDrive prototypes about a year ago, and now our shooters have come through with a 3 Series-bodied version of the technology, as well.
In addition to the obvious "Hybrid Test Vehicle" designation you see on the bodysides of this 3er, we also note that a second 'fuel cap' - presumably hiding the electric charge point - is in evidence. It's a fairly safe assumption that this 3 Series is making use of the same turbocharged four-cylinder engine and electric motor configuration that the X5 eDrive used. In the case of the X5, that meant a top electric-only speed of 75 miles per hour, with a range of just under 20 miles, and 0-62 mph in under 7 seconds. With considerably lighter, compact sedan bodywork clothing the PHEV drivetrain, we'd guess that the 3 Series eDrive could improve on each of those numbers.

BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.