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BMW Pininfarina Gran Lusso Coup'e bows at Villa d'Este

The first collaboration between BMW and Pininfarina is this blunt-force two-door called the BMW Pininfarini Gran Lusso Coupe revealed at the Concorso d'Eleganza Villa d'Este. Said to be the "interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina," once you get past all of the design-speak, you can focus on the full-bodied and keen-edged missile sitting on 21-inch wheels.
The long wheelbase makes for short overhangs. Up front, BMW's design language gets scraped across a whetstone, everything getting sharper, including the usually round cat's eye headlights that have gone dihedral. Under the hood is a V12, behind the twin-kidney grille in matte-sheen aluminium and high-gloss black. The same aluminum treatment also backs the taillights, the lenses designed to let air flow through them.
Inside is room for four, a cockpit canted toward the driver, Foglizzo leather in black and Tobacco Brown, 48,000-year-old kauri wood from New Zealand, deep pile carpet on the floors, a patterned virgin wool headliner and an "oblong aperture in the roof liner" set off by white LEDs.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW invests in carbon fiber for use beyond i and M models

The immense amount of resources BMW has poured into its i brand program hasn't stopped, and recent developments indicate it's likely to pay off for BMW and BMW buyers outside the i brand. The i8 has already sold out its first year run, the i3 racked up 10,000 orders before it even went on sale and is already the subject of public discussion about being stretched into an i5, and a new investment in carbon fiber production has the automaker talking about CFRP use in non-i and non-M models.
BMW and SGL Group got together to form SGL Automotive Carbon Fibers (ACF), and the joint venture produces all of the CFRP for the i3 and i8 on two production lines at its plant in Moses Lake, Washington. After already investing $100 million to increase capacity, BMW has announced that another $200 million will add four more production lines, tripling production from 3,000 tons per year to 9,000 tons. When the expansion is complete in 2015, BMW says the Moses Lake facility will be the world's largest carbon fiber plant.
That's a lot of weave and the long view is that it will find its way into core models, with BMW exec Dr. Klaus Draeger saying, "As part of an intelligent mix of materials, we will apply carbon also beyond our BMW i and BMW M models in the future," and be able to do so "at competitive costs and in large quantities."