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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2015 BMW M4 Convertible will give the best bad hair days

BMW officially unveiled the 2015 M4 Convertible at the Javits Center in New York this morning. The droptop, which will slot in next to the M4 Coupe in BMW's performance line, offers infinitely more headroom, fresh air and sunshine for those that want a little more great outdoors and tousled hair with their M experience.
Visually, the M4 convertible is similar to the coupe, and carries on the hardtop's athletic stance with a long wheelbase, short front overhang, aerodynamic mirrors and in the case of this showcar, optional yellow-painted brake calipers. The car's expressive, angry face is perhaps the most notable aspect of its styling, screaming "get the hell out of my way!" with its signature twin-bar kidney grille, trio of air intakes and squinty LED headlights. Inside, the convertible employs three-temperature neck warmers (for chilly top-down days), an absurd amount of "M" logos and a wealth of luxury and technology features.
The rear-wheel-drive convertible uses the same engine as the coupe: a high-revving, twin-turbocharged 3.0-liter inline six producing 425 horsepower and 406 pound-feet of torque, mated to either a six-speed manual or a seven-speed M dual-clutch transmission. BMW says the car can make a 0-60 sprint in just 4.4 seconds when equipped with the manual.

BMW M3, M4 let loose on the 'Ring

We just posted our first drive of the 2014 BMW 435i yesterday, but for those wanting even more power from this stylish coupe, help is on the way. From the sounds of it, BMW will be showing off a production-ready concept previewing the M4 next month at the Pebble Beach Concours d'Elegance, but until then, we have some new spy shots of the performance coupe being tested at the Nürburgring, along with its four-door counterpart, the M3.
Despite all the camouflage, it doesn't take much imagination to picture what both cars will look like, since we can clearly see the more aggressive front fascia and beefier brake setup. One interesting element we see on both cars is a double bubble roof that is almost certainly made from carbon fiber. Based on our report earlier, both the M4 Coupe and M3 Sedan are expected to debut at the 2014 Detroit Auto Show.