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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW i8 with 500+ horsepower in the cards?

While BMW makes plenty of machinery to keep enthusiasts interested, its most enticing models are often based on more ordinary ones. That's what made the arrival of the i8 so captivating, emerging as the first stand-alone BMW sports coupe since the M1. But if its dual purpose - trying its best to both embrace the earth and traverse it rapidly - somehow left you disappointed, the next development could prove to fix that.
According to Automobile, BMW is working on a more potent i8S model. The hardcore version of the hybrid sports car would offer more power and a stiffened chassis to make it that much more aggressive. The Bavarian automaker is reportedly still evaluating two potential powertrain options: The first would pair a 2.0-liter twin-turbo four-cylinder good for 320 horsepower to an electric motor with another 204 hp. The second would use a 3.0-liter straight six with 480 hp and an electric motor with 109 hp. Both would be mated to a nine-speed dual-clutch transmission and an integrated starter motor packing an extra 27 hp.
Either way, we'd be looking at a combined output well in excess of 500 horsepower - far more than the existing i8's 228-hp turbo three and 129-hp electric motor - dropping the 0-62 time down from 4.1 seconds to an estimated 3.5. Couple that to a more advanced carbon chassis, wider tires and other goodies, and the i8 would be transformed into a far more capable performance machine than it already is.

BMW to announce location of new plant in Mexico in July

Volkswagen manufactures in Mexico. Soon Audi will as well, and Mercedes-Benz is said to be working on a deal to assemble some of its cars at a Nissan plant in Mexico too. That leaves BMW out of the mix of German automakers building cars South of the Border, but that may soon be rectified, as well.
According to Automotive News, the Bavarian automaker is preparing to announce the site of its first Mexican assembly plant as soon as July, now just two months away. BMW already builds cars for North American consumption at its plant in Spartanburg, South Carolina, but has reportedly been keen to capitalize on cheaper labor and the benefits of the North American Free Trade Agreement to supply vehicles to the United States and Canada especially.
When BMW does announce the site of the plant - reportedly narrowed down to either Hidalgo or San Luis Potosi - it is tipped to work its way up to 100,000 vehicles per year at the new location, potentially to include the 3 Series as well as smaller, front-drive models, including Minis.