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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2014 Dinan S1 BMW M5

The last time the Dinan name graced the pages of Autoblog, Michael Harley was waxing poetic about the S3-R BMW 1M Coupe, a car that still stands in his ranks as one of the best cars he's ever driven. And that wasn't just because it was, you know, amazing. It's because as far as tuners go, Dinan produces some seriously well-executed products. Harley said of the 1M, for example, "It was so fully formed and well-rounded that it felt like BMW itself had made it."
Eager to sample some of these wholly wonderful wares, I cleared a few hours in my Monterey Car Week schedule and booked a date with the S1 M5 you see here - the (current) daily driver of Mr. Steve Dinan, himself. But unlike the S3-R 1M the company tuned previously, the donor car in question here is vastly different and, if I'm honest, not as good. See, I adore the stock 1M in a way words cannot express, but the standard-issue M5... good as it is, there are indeed a few flaws.
But after driving the Dinan S1 M5 around the Monterey Peninsula, I can confirm two things. First, Harley's conclusion that Dinan builds products that feel 100 percent BMW-spec is absolutely true. And second, Steve and the gang haven't just created a tuned M5, they've built a better one.

2014 BMW 4 Series

Because Four Is Greater Than Three
Say what you will about the name 4 Series, there is a method to BMW's madness. On one hand, it's easy enough to just buy into the logic that odd numbers are reserved for sedans and wagons, and that even numbers are reserved for coupes and convertibles. On the other hand, consider the idea that the higher numbers are used to separate the more dynamic, more engaging vehicles that use the same platform. It's that sort of separation that differentiates the 6 Series so nicely from its 5 Series roots, after all. And if we're being cynical, it also allows BMW to charge a bit more money for its lower-volume offerings.
So with the new two-door version of the 3 Series, BMW has gone the route of strengthening the dynamic virtues of its F30 chassis to create a car that's more removed from its sedan kin than one might think. And after spending some time with the new 4 Series on the roads around Lisbon, Portugal, as well as the famous Circuito do Estoril racetrack, it's increasingly clear that calling this car a 3 Series Coupe simply wouldn't be fair.