1988 Bmw E30 M3 on 2040-cars

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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW: i8 sold out, i3 records 10k orders

Just in case anyone was wondering how plug-in BMW cars would be received, the answer is apparently "quite well." After speaking with BMW's global sales chief last week at the LA Auto Show, Reuters has learned that the plug-in hybrid i8 sports coupe is already sold out for its first year on the market.
There is no word as to how many i8s BMW sold, but the first example was delivered to a customer last week in Germany. As for the all-electric/range-extended i3 hatchback, the automaker has received more than 10,000 orders for this model before it even goes on sale. Likewise, we don't know how many BMW plans to sell, but we do know they'll be showing up in the US before next summer.
We've already spent some time behind the wheel of both plug-in BMWs, and you can check out our first drive of the production i3 and our first drive of an i8 prototype.

BMW M4 Concept beckons the new golden child of M cars

Ushering in the next-generation of two-door M performance cars for BMW, the new M4 Concept was officially unveiled at the Pebble Beach Concours d'Elegance last night after an unceremonious embargo leak yesterday afternoon. The reality of the fact that we will never again have a new M3 Coupe is a little easier to deal with after browsing the M4 Concept's sleek and sporty lines.
As was the case with the Concept 4 Series Coupe, we expect the this M4 to transition from concept car to production coupe with very few changes. Among the features we's bet against making it into production include the front splitter and the exhaust tips - both made from carbon fiber. Other notable details are the aero-shaped mirrors, the subtle M stripes on the carbon fiber roof and the 20-inch wheels exposing big six-piston from brakes. If it were up to us, we'd say bring this car to production as is - except for the paint color.
There is still no word on the M4's powertrain or if it will even offer a manual geabox, but we would imagine that we'll be seeing this car in production form, complete with all of those details at the LA Auto Show.