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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW unleases new M4 as MotoGP safety car

BMW has some considerable racing prowess to crow about, and draws on those credentials to create models like the new M4. But it's not about to rest on the laurels it's won at the end of innumerable races past and present. Mere months after the release of its latest performance coupe, BMW has already revealed a new M4 touring car for the DTM series, and has now unveiled its new M4 safety car for the MotoGP motorcycle championship.
Revealed on the BMW M Facebook page and set to debut at the front of the grid at the season opener in Qatar a couple weeks from now, the new M4 safety car is just the latest in a long string of official vehicles it has provided to the MotoGP series. Previous examples have included everything from the 1M Coupe to the M6 and the X6 M.
Like its predecessors, the M4 safety car features emergency lighting, special equipment and of course BMW's trademark white livery with red, navy and light blue stripes that, in this arrangement, give the new Williams Martini Racing livery a run for its money. Logos promote the BMW M Performance Parts you can buy to bring your own Bimmer up to spec, which on this car isn't likely have changed much from stock.

2014 BMW 2 Series is a 1 and then some

Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i.
BMW has taken the wraps off its replacement for the 1 Series, the 2 Series, ahead of an official debut at the 2014 North American International Auto Show in January. Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i that we showed you earlier today - not including $925 for destination. And before you break out the torches and pitchforks, know that those numbers compare favorably with the current 128i Coupe and 135is Coupe, which start at $31,500 and $43,550, respectively.