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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW shows off 435i Coupe with M Performance parts

Greetings from the famous Circuito do Estoril racetrack in Portugal. We're here to put the 2014 BMW 4 Series coupe through its paces, and we'll have the chance to sample the updated 2014 BMW M5 with its new Competition Pack, as well. But before going out for some hot laps, we took a few minutes to check out this 435i Coupe that's been fitted with a full suite of goodies from the BMW M Performance parts catalog.
Starting with the exterior, carbon fiber bits are the most noticeable additions, with the lightweight material added in the form of a massive front splitter, mirror caps and a rear spoiler. Other visual changes include lightweight 20-inch wheels, a blacked-out grille, and unique M Performance side stripes. No, that's not a shadow you see under the 435i's strong side character line - that's a stripe. Yes, we're serious.
Inside (we couldn't get photos of the interior, sorry!), BMW has added its sport steering wheel with race display, unique M floormats, steel pedals, and a whole mess of carbon fiber and Alcantara trim.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.