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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

BMW M4 Concept beckons the new golden child of M cars

Ushering in the next-generation of two-door M performance cars for BMW, the new M4 Concept was officially unveiled at the Pebble Beach Concours d'Elegance last night after an unceremonious embargo leak yesterday afternoon. The reality of the fact that we will never again have a new M3 Coupe is a little easier to deal with after browsing the M4 Concept's sleek and sporty lines.
As was the case with the Concept 4 Series Coupe, we expect the this M4 to transition from concept car to production coupe with very few changes. Among the features we's bet against making it into production include the front splitter and the exhaust tips - both made from carbon fiber. Other notable details are the aero-shaped mirrors, the subtle M stripes on the carbon fiber roof and the 20-inch wheels exposing big six-piston from brakes. If it were up to us, we'd say bring this car to production as is - except for the paint color.
There is still no word on the M4's powertrain or if it will even offer a manual geabox, but we would imagine that we'll be seeing this car in production form, complete with all of those details at the LA Auto Show.

Watch a trio of Santas ride up Mulholland Drive

Santa Claus might have his eight reindeer - or nine, when it's foggy - to help him deliver presents in most parts of the world, but in southern California, it looks like he's traded up from Dasher, Dancer, Prancer and company to BMW, Yamaha and Ducati. RNickeyMouse is usually the place to check out spectacular motorcycle crashes on video along LA's Mulholland Drive, but a recent video caught a trio of Santas carving up the iconic, twisty road.
The three Santas are together, riding what appears to be a BMW S1000RR, Yamaha R1 and a hard-to-tell custom bike that could be a Ducati 1098. The video, which is posted below, also catches a bonus Santa riding solo on another S1000RR. Happy Christmas to all, and to all a cool bike!