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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW adds new entry-level 320i model, priced from $33,445*

Fans of the new BMW 3 Series here in the US have likely been waiting for one of two models to arrive: the new M3 or the diesel-powered 335d. Well... keep waiting just a little bit longer. Here at the Detroit Auto Show, BMW is showing off the new entry-level 320i that will join the 3 Series lineup this spring, and rather than bringing added performance or efficiency, this car is boasting affordability above all. The 320i has been on sale in other markets since the current-generation 3 Series was introduced, but it goes on sale in the US with a starting price of $33,445 (*)including $895 for destination, which is $3,405 less than the current starting price of BMW's well-liked sedan.
In other countries, the 320i uses either a 1.5- or a 2.0-liter inline-four (both turbocharged), and the US version of the car will be getting the latter engine producing 180 horsepower and 200 pound-feet of torque. For comparison, the current 328i, which uses this same engine, produces 240 hp and 255 lb-ft of torque. As expected, performance of the 320i will suffer with BMW estimating a 0-60 mile-per-hour time of 7.1 seconds, but it still has the same 130 mph top speed as the 328i. Oddly enough, despite the lower output, BMW's expected fuel economy for the 320i equipped with rear-wheel-drive and the eight-speed automatic transmission actually matches that of the current 328i with 23 miles per gallon city and 33 mpg highway, and those numbers are actually lower than the 328i with the manual gearbox.
It sounds like most of the usual 3 Series options will be available on the budget-minded 320i, including the choice of xDrive all-wheel drive, BMW Assist and numerous packages including a Sport pack and Premium pack. For a lot more information on the 320i, most of it general information on the F30 3 Series, scroll down for BMW's press release.

2014 BMW 5 Series starts at $50,425* and gets a new diesel, 5 Series GT starts at $60,925* [w/video]

BMW itself says it is making "Precise modifications to the design" of the facelifted, sixth-generation 5 Series, and this is the result. The 2014 5 Series will come in four flavors - sedan, Touring, Gran Turismo and ActiveHybrid 5 - the biggest news probably the addition of a diesel engine for the US market.
When they go on sale in August, the 528i sedan will start at $50,425, a $1,700 increase over the 2013 model, and if you want xDrive that adds $2,300 to the price across the model range. The 535d employs a 3.0-liter twin-turbo inline six-cylinder diesel with 255 horsepower and 413 pound-feet of torque and starts at $56,025. BMW portends "substantial fuel efficiency gains over its gasoline-fueled counterpart," but the exact numbers won't come until closer to the on-sale date. The $64,825, top-dog 550i holds pat with 4.4-liter, twin turbo V8, with output upped to 445 hp and 480 lb-ft - an increase of 45 hp and 30 lb-ft of torque. The outputs haven't changed on the twin-turbo four-cylinder in the 528 nor the 3.0-liter six-cylinder gasoline engine in the 535, and *all prices include the $925 destination charge. The engines are also fitted with a coasting mode that uncouples the powertrain when rolling downhill.
Outside there are new "contour lines" for the grille and air intakes, slimmer taillights and elements that accentuate the car's width - as if that were necessary. Xenon adaptive headlights will be standard along with side indicator lights on the rearview mirrors, the options list adds LED headlights, the Luxury Line and Modern Line packages. The former package adds chrome trim to certain exterior elements, the latter adds matte chrome trim.