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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 BMW X4 slides in on the diagonal starting at $45,625 in the US

If BMW has shown us anything, it's a knack for creating niches and expanding its product portfolio. Go back to the early '90s and it had essentially four models: the 3 Series, 5 Series, 6 Series and 7 Series. End of list. Since then, the Bavarian automaker has not only taken on Mini and Rolls-Royce, but has expanded its own range of models exponentially. You can chalk a big part of that up to crossovers, and another sizable chunk to giving existing models a different roofline and calling it something new. What we have here is a prime example of both.
Previewed in concept form the better part of a year ago at the Shanghai Motor Show, the slantback version of the X3 (and the baby brother to the X6) is now here in full production guise. Mechanically it's essentially the same as the new X3 on which it's based, but amps up the "sport" at the expense of the "utility" part of the SUV equation.
BMW will undoubtedly offer a wide range of powertrain configurations in markets around the world, but back in the United States it'll be offered in two specs: the X4 xDrive28i, packing a 2.0-liter inline-four with 240 horsepower and a $45,625 sticker price (including destination), or the X4 xDrive35i with the 300hp 3.0-liter six and a $48,925 MSRP. Either way, you're getting an eight-speed automatic and all-wheel drive.

BMW unleashes 160-hp S 1000 R streetfighter motorcycle

BMW Motorrad released the S 1000 RR superbike in 2010, but for those who'd like to take it down a (small) notch, the German motorcycle maker introduced the 2014 S 1000 R, a slightly less-ballsy version of the range-topping superbike, at EICMA on Tuesday.
In its transformation from 193-horsepower superbike to 160-hp sportbike, BMW detuned the 999cc inline four-cylinder engine a bit by lowering the redline from 13,000 RPM to 11,000 RPM, where peak power is made. Torque is rated at "approximately" 83 pound-feet (the RR makes 82.5 lb-ft), but more importantly, engineers tweaked the torque delivery in the R's favor by redesigning the cylinder-head ducts, modifying the camshaft profiles and reprogramming the engine management system. The result is seven lb-ft more torque than the RR up to 7,500 RPM. The R's torque peak occurs at 9,250 RPM.
The bike comes standard with ASC (automatic stability control) and "Race" ABS. Riders can choose between two modes, "Road" and "Rain," which adjust ABS and ASC settings to suit dry or wet roads. DTC (dynamic traction control) is available as an option, and with two modes, "Dynamic" and "Dynamic Pro," the system optimizes traction and helps riders achieve maximum acceleration.