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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2014 BMW 740Ld xDrive does diesel in a big way

Slowly but surely, BMW is expanding its lineup of diesel-powered models here in the United States. In addition to the 328d sedan and wagon, 535d sedan and X5 xDrive35d crossover, we now have this, the BMW 740Ld xDrive (not to mention the refreshed 2015 X3 xDrive28d that also makes its debut here in Chicago). As its name - and the photos above - suggest, this means BMW is offering diesel power in its flagship, long-wheelbase 7 Series sedan, set to directly compete with the likes of the excellent Audi A8 TDI.
Under the hood is BMW's familiar 3.0-liter turbocharged diesel inline-six, delivering 255 horsepower and 413 pound-feet of torque, all of which is sent to the road via the company's xDrive all-wheel-drive system and ZF eight-speed automatic transmission. That torque thrust is available straight away from 1,500 rpm, and BMW says the 740Ld xDrive will sprint to 60 miles per hour in a very respectable 6.1 seconds. Official fuel economy estimates haven't been released yet, but we expect the car to net highway fuel economy ratings in the mid-30 range.
The 740Ld xDrive arrives in BMW showrooms this spring, priced from $82,500, not including $925 for destination. We're pretty stoked to drive it. But in the meantime, have a look at fresh images of the big sedan live from the Chicago Auto Show, above.

BMW M135i vs. Mercedes A45 AMG in Euro small-lux throwdown

BMW and Mercedes-Benz - please, please, please bring the M135i and A45 AMG hatchbacks to North America. For as long as we can remember, buyers in the New World have been forced to look longingly at Europe and Great Britain and the excellent super hatches that are so routinely offered there. And while we're quite content with the Ford Focus ST and Volkswagen GTI, having a 360-horse five-door with a premium, content-rich interior sounds quite nice.
Our envy for Europe has grown after watching the latest video from Drive, which stars Chris Harris, the Mercedes-Benz A45 AMG and the BMW M135i. This latest battle between MB and BMW takes place on both road and track, with Harris providing a running commentary. If you're interested in the upcoming Mercedes CLA45 AMG, you should pay special attention to the section on the A45, as the two are essentially fraternal twins. While the video is a bit on the long side, it provides a comprehensive rundown of both cars, giving those of us in North America just a small taste of what we're missing. Check it out by scrolling below.