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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Vorsteiner BMW M4 GTRS4 shows how to do a widebody at SEMA

Part of the joy of the SEMA Show is that all of the best tuners in the world are competing to show off their wares, and the challenge often pushes the companies into some absolutely insane directions. Case in point: Vorsteiner and its ludicrous GTRS4 wide body kit with the BMW M4.
According to Auto Evolution, the kit reportedly adds 4 inches in the front to fit 10.5-inch-wide wheels and a massive 7-inches more in the rear to snug in 13.5-inch-wide wheels, but spinning around the BMW in these images makes the changes look even more extreme. Beyond just the extra room in the fenders, the lower air intakes are ready to suck in huge volumes of cool air, and there's a front splitter to keep things planted. The front and rear extensions are joined by side sills that grow the farther back they go. Finally, at the rear, the M4 gets a reworked diffuser with mesh inserts.
This is just the type of automotive craziness that makes SEMA interesting. Take a lot at it for yourself in the gallery.

BMW 2 Series caught uncovered during shoot

Before we know it, the BMW 1 Series will be no more in the United States. Well, sort of. The current six-year-old coupe and convertible will be replaced by the fancy new 2 Series you see here, spotted completely uncovered during a photo shoot, with the 1 Series nomenclature being reserved for the hatchback and GT models that might not ever make it Stateside.
The roofline of the new 2 Series doesn't appear to have to changed all that much from the current 1 Series coupe, but the front and rear fascias have indeed been smoothed out. (Truth time: As much as your author adores the 1 Series, he's always found its rear end to be, well, weird.) It looks good, seen here in M235i guise, with large wheels, slimmer headlamps and large air intakes on either side of the front fascia.
The 2 Series is expected to come to the States, likely in M235i and 228i variants, though rumors suggest that we won't get a non-M 235i model. The M235i is expected to be powered by the N55 turbocharged inline-six that we currently enjoy in the 335i sedan, producing something like 320 horsepower. The 228i, unsurprisingly, should use the 2.0-liter turbo-four from the 328i, making around 240 hp. Both engines will almost certainly employ eight-speed automatic transmissions and six-speed manuals.