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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW 328d confirmed for New York debut

Late last year, some of BMW's future diesel plans for the US market were leaked, and we learned that a diesel-powered version of the 3 Series sedan (pictured above in 335i guise) would be coming in the first quarter of 2013. That report appears to be holding true, as BMW has just confirmed the debut of the oil-burning 328d sedan as part of the company's New York Auto Show plans.
The 328d will be powered by a turbocharged four-cylinder diesel engine good for 180 horsepower and 280 pound-feet of torque. The rear-wheel-drive sedan will hit 60 miles per hour in 7.2 seconds and fuel economy numbers could "well exceed" 40 miles per gallon. (Official EPA numbers will be released closer to the car's launch.)
Elsewhere on BMW's New York stand, the company will show off the 3 Series Gran Turismo that debuted at the Geneva Motor Show earlier this month, as well as the Concept Active Tourer that we first saw in Paris last fall. Scroll down for the official press blast.

Mini JCW Paceman vs. BMW M135i in family faceoff

Over the last year, we've had the chance to drive two of the most exciting hatchbacks in the BMW family - the BMW M135i and the Mini Paceman John Cooper Works - but Autocar has managed to get the two corporate cousins together for a head-to-head comparison. Just like our initial impressions of the Paceman JCW, Autocar has little to complain about this new 215-horsepower hatchback... until it begins to factor in the faster, better-mannered and similarly priced M135i.
Despite laying down an extra 100 hp and delivering a 0-60 time that is almost two seconds quicker, the M135i carries the same price tag of 29,535 pounds in the UK; US pricing for the Paceman starts at $36,200, while it still isn't even clear if the US will be getting the M135i. Even more surprising is the fact that the Paceman falls short of the M135i in regards to rear seat and cargo volume, and just barely squeaks out a win in the fuel economy department. Scroll down to watch the BMW versus Mini hot hatch battle.