For Sale By:Dealer
Interior Color: Tan
Sub Model: M6
Warranty: Vehicle does NOT have an existing warranty
Exterior Color: Red
Transmission Type: Manual
Knoxville, Tennessee, United States
There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.
The California man who claimed that he suffered from a 20-month erection after a four-hour ride on his BMW K1100RS motorcycle (similar model pictured above) has had his case dismissed. It seems the court found his claims too hard to believe.
Henry Wolf filed a product liability lawsuit against BMW and seatmaker Corbin-Pacific in the California Superior Court in April 2012 after he claimed a motorcycle ride in September 2010 caused a long-term case of priapism from the "ridge-like" saddle design. He asked for compensation for lost wages, medical expenses and emotional distress from both companies.
Nearly two years later, according to Visor Down, Judge James J. McBride decided that the case didn't have enough supporting evidence. A urologist testified that the plaintiff had priapism, but the court rejected the testimony of a neurologist who claimed the motorcycle's vibration caused the disorder. The defendants presented testimony from the bike's former and subsequent owners. Corbin-Pacific CEO Mike Corbin also spoke in the company's defense.
Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.