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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Watch the trailer for Locke, a movie that takes place entirely in BMW's X5

It's no surprise that driving can be incredibly stressful. You're basically trapped in a metal box, and until fairly recently, your ability to communicate with the outside world beyond the toot of a horn or a rolled-down window was all but nonexistent. Locke, a new film starring actor Tom Hardy (best known for his role as Bane in the Batman movie Dark Knight Rises), capitalizes on that feeling of isolation and stress by setting the entire movie in a BMW X5.
Locke is written and directed by Steven Knight, author of Eastern Promises, and the trailer shows Hardy's character being put under increasingly intense emotional stress as he drives along in his Bimmer. We don't know much more than that, as the 90-second trailer really doesn't give away much.
The film premiered at last year's Venice Film Festival, and reviews are available that tell more about the story, but we don't believe in spoilers. It's poised to hit theaters in the UK on April 18 and the US on April 25. The trailer reminds us of a far more artistic take on Steven Spielberg's 1971 movie, Duel and has our interest piqued. Scroll down to watch the trailer, but consider yourself warned, there's a brief moment of profanity.

Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.