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BMW Pininfarina Gran Lusso Coupe and Concept 90 pics from Villa d'Este

Royalty and the ultra-wealthy rubbed damp shoulders at this past weekend's Concorso d'Eleganza Villa d'Este on the shores of Italy's Lake Como, but even the rain couldn't extinguish the excitement generated by the millions of dollars of cars and bikes on display. Nowhere was this more true than with BMW, which marked the occasion with the reveal of two stunning concepts with six wheels between them - the shark-nosed Pininfarina Gran Lusso Coupe and the retrosexual Concept 90 motorcycle.
Conceived with Italian design house Pininfarina, the Gran Lusso Coupe is a power broker on 21-inch wheels. While we're not completely sold on every element of its design, this twelve-cylinder two-door concept moves us more than the current 6 Series, and not just because it has four more cylinders underhood and 48,000-year-old kauri wood paneling inside. BMW is sadly mum on production hopes, but we're not entirely optimistic - the company has graced us with a number of attractive concepts at Villa d'Este before, only to pack them away again without ever affording them a production future.
If one of these concepts has a better shot at finding its way into dealers, we have to believe it's the Concept 90 under the BMW Motorrad umbrella. Designed to celebrate the 40th anniversary of BMW's R 90 S, we think this Roland Sands Design air-cooled boxer would look fantastic on today's streets, especially with the rising popularity of vintage motorcycles and cafe racers.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.