1994 Bmw 525i on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW 1 Series GT morphs into production-spec 225i Active Tourer

Based on the effort - and money - BMW is spending to break off the coupes and convertibles in its lineup as even-numbered models (like the new 2 Series and 4 Series), we figured the production version of the 2012 Concept Active Tourer was a lock to wear the 1 Series GT name. These spy shots paint a different picture, however, as they show the car seemingly in full showroom-ready trim during a photo shoot, wearing the 225i name indicating that it will be in the 2 Series family.
While it's still very possible that this badging is the final bit of trickery for disguising the front-wheel-drive 1 Series GT, the hatchback itself appears to be the real deal. Aside from new fascias, a smaller grille and slightly different lights, the styling of this "225i" stayed pretty true to the Concept Active Tourer. Thanks to our long-lensed photographer, we also get a brief glimpse inside the hatchback, which reveals a two-tiered instrument panel layout including the free-standing navigation display that is similar to the concept car.
Regardless of what name this new model will wear, expect it to be unveiled at next year's Geneva Motor Show in March before arriving in the US sometime in 2015.

BMW 1 Series sedan prepares to fight Mercedes CLA, Audi A3

The entry-level premium sedan segment is pretty hot right now, with the Audi A3 and Mercedes-Benz CLA-Class doing well for their respective automakers here in the US. Of course, BMW has its 2 Series, but that's currently only available as a coupe, with a convertible bodystyle forthcoming. That all looks to change, however, as our spies recently caught BMW testing a four-door 1 Series sedan that seems to have the A3 and CLA clear in its sight.
BMW's entry-level four-door is expected to ride on the same front-wheel-drive UKL platform that we recently spied in Mini Countryman form. We're pretty sure this thing will launch under the 1 Series line (odds for sedans and wagons, evens for coupes and convertibles), but it's anyone's guess with BMW - after all, the five-door, front-drive Active Tourer wears a 2 Series nameplate.
Look for the 1 Series sedan to launch sometime in 2016 as a 2017 model. Better late than never in the entry-lux segment, we suppose.