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2015 BMW 2 Series Convertible will flip its lid for $38,850

For the most part, they look almost identical to their coupe versions, except that they now boast an electrically folding soft top.
BMW is dropping the top of the 2 Series in early 2015 in the US with convertible versions of the 228i and M235i. They'll make their world debut at the Paris Motor Show later this year and will show their faces on this side of the pond at the 2014 Los Angeles International Auto Show.

BMW 2 Series Convertible goes for a drive in the cold

The BMW 2 Series is the car that will eventually replace the 1 Series here in the United States (remember: the 1 Series moniker will live on to describe the hatchback models in other markets), and while we've seen the new coupe out on the prowl, we're now seeing the droptop version out on the road. We don't have much information about the new 2er models, only that they are expected to bow sometime in 2014.
Dimensionally, the new 2 Series convertible looks very similar in size to its outgoing 1 Series kin, with things like the roofline and roof shape looking nearly identical. Of course, reworked front and rear fascias are immediately noticeable, and judging by what little we can see, it appears as though the small BMW will take many of its design cues from the larger 3 Series rather than the oft-awkward-looking 1 Series hatch that's currently available in Europe.
Assuming things are still on track for 2014, we won't rule out a possible debut in Geneva, though the Frankfurt expo in September makes even more sense.

BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.