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2015 BMW i8 sets everyone's tongues wagging in Northern Michigan

Like few other cars we can remember, people want to talk about the 2015 BMW i8. Drive one, and you'll soon find out what we mean. They stop you at gas stations. They accost you in Walgreen's parking lots. They stream out of neighborhood bars, beers in hand.
At least, that was our experience this week during Autoblog's Technology of the Year testing. We had the pleasure of driving the plug-in hybrid BMW sports car up to and around Petoskey, MI, a resort town where seeing such exotics is rare enough, let alone in the off season. It made for some interesting conversations - so we began writing down some of the comments the butterfly-doored coupe inspired. Here's a sampling:
"Wanna race for pinks? I'll go easy on you." - Acne-covered teenage pizza delivery driver in a sad-looking Ford Taurus parked at a Valero gas station near Grayling (which incidentally didn't actually have gas).

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2015 BMW i8 [w/video]

The most important thing to keep in mind while driving BMW's all-new i8 is that it's not a product of the company's vaunted M division.
Sleek sports-coupe design, carbon-fiber construction and blistering acceleration may cause automotive enthusiasts to drool, but the i8 has not been conceptualized, engineered or assembled to be another one of BMW's world-class track stars. Instead, the i8 has been hatched as a progressive sports car from the Bavarian outfit's new i division, which "represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability." Think of it as thrilling, but with an engaging environmental twist.
It's nearly impossible to walk up to the i8 with stopping twenty feet short and taking in its styling. There's no other production car as visually fascinating - this BMW is showroom-ready sculpture that captures all of the essence of the Vision Efficient Dynamics Concept that wowed crowds at the 2009 Frankfurt Motor Show. The wind sees it as a 0.26 drag coefficient, but humans will study its beautifully crafted carbon fiber and glass panels and realize they're in the presence of the future.